KamCha Experience in Intangible Cultural Heritage and Promote ESG Development

28 Mar KamCha Experience in Intangible Cultural Heritage and Promote ESG Development

KamCha has always been dedicated to preserving and promoting the unique tea culture of Hong Kong. Recently, we participated in two remarkable events that we would like to share with you.

Event 1: KamCha Invited to Connect Marketplace Hong Kong 🎉
KamCha is honored to have been invited to the Connect Marketplace Hong Kong event, organized by the Hong Kong Tourism Board (HKTB). At this event, we had the pleasure of inviting Mr. Yee Chun Wa, the 2024 KamCha Silver Star Award winner and the 2012 KamCha Competition runner-up, to perform a traditional Hong Kong milk tea brewing demonstration.
🌟 Highlights from the Event
Mr. Yee’s exceptional skills and the rich aroma of his milk tea left a lasting impression on everyone who tasted it. The event was bustling with participants from various companies and educational groups, as well as representatives from the leading Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in the Asia-Pacific region.

🎉 Event 2: The Greater Bay Area Youth Coffee Festival Concludes Successfully! A Look Back at the KamCha X LCB Booth 🎉
Last weekend, we spent delightful moments with everyone at the Tseung Kwan O Seafront Park. The event was filled with pleasant music, the aroma of coffee and milk tea, and a lively atmosphere.🎉
🌟 Mr. Yee, the 2024 KamCha Bronze Star Award winner, was present to brew authentic Hong Kong milk tea. The tea’s fragrance was so inviting that even passing dogs stopped to sniff! 🍵 Mr. Yee also personally taught milk tea enthusiasts the art of “colliding tea,” allowing everyone to experience the unique charm of Hong Kong milk tea firsthand.
☕️ LCB Pour-Over Coffee was equally aromatic, with LCB coffee beans and capsules available at special discounts. Additionally, RIPPLES @drinkripples print technology allowed us to print your chosen patterns on coffee cups, making each one a unique piece of art, truly impressive!
Collaboration Opportunities for Educational Institutions
KamCha offers more than just delicious Hong Kong milk tea; we embody the transmission of cultural heritage. We aim to collaborate with schools and educational institutions to integrate traditional culture into teaching and spark students’ interest in intangible cultural heritage. The government also encourages students to understand intangible cultural heritage, and we are eager to contribute to this cause.
• Cultural Experience Workshops: Invite professional craftsmen to schools to perform milk tea brewing demonstrations and conduct hands-on teaching, allowing students to experience traditional skills firsthand.
• Interactive Lectures: Share the history and cultural background of Hong Kong milk tea, helping students understand the significance of intangible cultural heritage.
• Customized Activities: Design unique activities based on school needs, such as cultural exhibitions and interactive games, to enhance student engagement.